Privacy Policy

Who created the We Are Undefeatable campaign?

The We Are Undefeatable campaign has been developed and led by Age UK on behalf of 15 health and social care charities; Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Care/Breast Cancer Now, British Lung Foundation, British Red Cross, Parkinson’s, Diabetes UK, Macmillan, MS Society, Rethink Mental Illness, Royal Voluntary Service, Stroke Association, Versus Arthritis and Mind. The campaign is backed by expertise, insight and significant National Lottery funding from Sport England.

Age UK as Data Controller and our responsibilities

Age UK is the country’s largest charity dedicated to helping everyone make the most of later life. It is a registered charity (no. 1128267) and company limited by guarantee (no. 6825798). The registered address is Tavis House, 1-6 Tavistock Square, London WC1H 9NA.

Age UK is responsible for and is the Data Controller of your personal information that it receives through this website.

Any questions regarding this policy and our privacy practices in relation to this website should be sent by email to

What type of information is collected from you?

When you use this website you may be asked for your contact details (name, email address, phone number etc), for example, when you sign up for a newsletter, or contact us via one of our enquiry forms. We use this information to fulfil your request.

When you register to become a We Are Undefeatable Supporter we will ask for your contact details. We will use this information to provide you with access to the Brand Toolkit and, occasionally, to send operational updates about the resources available to you as a registered We Are Undefeatable Supporter.

If you submit an enquiry and don’t choose to be contacted by us again, then we will only use your details to respond to your specific query.

Marketing Communications

You have a choice about whether or not you wish to receive direct marketing communications from us about the We Are Undefeatable campaign. If you do not wish to receive direct marketing communications then you can select your choices by ticking the relevant boxes situated on the form used to collect your information.

If you choose to hear from us in the future then we will keep your details on file and may send you further information or newsletters about the We Are Undefeatable campaign that we think you might find interesting. We will only send you campaign updates if you agree to receive this information from us.

We’re committed to putting you in control of your data so you’re free to change your marketing preferences (including to tell us that you don’t want to be contacted for marketing purposes) at any time by email: .

Who has access to your information?

We don’t and never will sell or pass on any of your details to another organisation for them to use for their own purposes.

We may, however, use third party organisations to help deliver services on our behalf, for example distributing our email newsletters or managing delegation lists for our events.

At all times we will ensure that we look after your details responsibly – and that any organisations using your information on our behalf do the same.

How long is your information kept for?

We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. We review our retention periods on a regular basis.

If you would like to know more about how long we hold your personal data for – please email us at

Keeping your information safe

When you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it.


Like many other websites, this website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. For example, we use cookies to store your country preference. This helps us to deliver a more personalised service when you browse this website and improves our services.

To view the cookies we use and those that you provided you consent for us to use, or to update your cookie preferences, view our cookie policy and cookie declaration.

Links to other Websites

This website may contain links to other websites run by other organisations. This policy applies only to this website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access those using links from this website.

In addition, if you linked to this website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the privacy policy of that third party site.

Transferring your information outside of Europe

The information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

We undertake regular reviews of who has access to information that we hold to ensure that your info is only accessible by appropriately trained staff, volunteers and contractors.

Changes to this Policy

Any changes we may make to this policy in the future will be posted on this website so please check this page occasionally to ensure that you’re happy with any changes. If we make any significant changes we’ll make this clear on this website.

Review of this Policy

We keep this policy under regular review. We keep this policy under regular review. This policy was last updated in October 2019.